TikTok is introducing a new feature that permits them to reduce the amount of AI-made media appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the following weeks before a global release. This advancement comes amid a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to science explainers, and we aim to provide users the option to increase or decrease of that, according to their own choices,” said a platform representative.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its network tagged as artificially created. In total, in excess of 100 m media items are submitted to the platform daily, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the amount of artificial media they view by using the topic control option in the application and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool encompass news, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige users to tag “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the app will now apply an artificially created label to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to stop users from trying to bypass the tagging system.
AI Literacy Programs
The platform is also establishing a $2m AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This program will support charitable organizations specializing in educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over plans to cut jobs for a large number of content moderators in the United Kingdom. It is planning to reduce hundreds of positions in its trust and safety division in its British office, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would still have a role, but automated tools can shield workers by eliminating the most harmful content prior to it is viewed by humans. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
